+31 20 820 3777
Support 
Documentation 
Login 
All in One SEO was launched in 2007. It is one of the oldest SEO plugins for WordPress. It currently has over 3 million active installations and approximately 200 million total downloads. In 2020, the plugin was acquired by Awesome Motive and completely overhauled. Today, AIOSEO is positioned primarily as a solution for agencies and freelancers managing multiple client websites.
In this article, we will examine its features, pricing plans, and what sets it apart from competitors in detail.
All in One SEO (AIOSEO, SEO Plugin). Overview
One of the Oldest
Here's an interesting statistic. Over the last 7 days, AIOSEO saw 125,622 downloads, compared to 2,375,123 for Rank Math and 4,660,283 for Yoast. The gap is significant. This does not necessarily indicate quality, but it reflects the trend. AIOSEO is losing share of new installations relative to its competitors, though existing users are staying on the platform.
Free Version and Paid Plans
The free version covers a basic set of features: page titles and descriptions for search engines, an XML sitemap, social media integration, and basic schema markup. Most advanced features are locked behind paid plans. This sets AIOSEO apart from Rank Math, with its more generous free version.
AIOSEO's licensing model is interesting in that the cost per site drops as you move to higher-tier plans. Basic costs $49.60 per year for 1 site. Plus costs $99.50 per year for 3 sites (about $33 per site). Pro costs $199.50 per year for 10 sites (about $20 per site). Elite costs $299.50 per year for 100 sites (about $3 per site).
Here's how that plays out in practice. One site costs $49.60 per year — apparently the cheapest single-site option among the three plugins. Five sites cost $199.50 per year (the Pro plan). Ten sites stay at the same $199.50. For comparison, Yoast charges roughly €1,188 per year for 10 sites, and Rank Math PRO is $95.88 — but only for personal sites.
For agencies running client sites, AIOSEO becomes especially attractive at scale. The Elite plan at $299.50 per year for 100 sites comes in cheaper than Rank Math's Agency plan ($54.99 per month, or about $660 per year). The money-back guarantee is 14 days.
Key Features
Here's what this plugin offers:
- TruSEO, an optimization scoring system that analyzes the page on a 100-point scale with a detailed breakdown of each parameter.
- Link Assistant (a tool for analyzing and automating internal links between pages).
- Schema Generator, with a visual interface.
- Author SEO (author profile pages with structured markup for experience, expertise, authoritativeness, and trustworthiness signals, known as E-E-A-T).
- SEO Revisions history, with one-click rollback.
- Content Decay Tracking (monitoring pages that are losing rankings and traffic).
- Basic competitor analysis.
- llms.txt file generator.
- AI-powered generation of titles, search engine descriptions, FAQ blocks, and social media posts.
- AI-powered image generation — a unique feature among the three plugins.
- Built-in migration tool from Yoast, Rank Math, and SEOPress.
Performance
Public, independent performance tests for AIOSEO are practically non-existent. Reviews describe the plugin as "moderate" in terms of load, but no specific measurements of the codebase, memory consumption, or impact on load time are publicly available. AIOSEO supports partial modularity — some features can be disabled, but not to the extent Rank Math allows.
For context, here is the known data on its competitors. Yoast adds about 0.18 seconds to load time and consumes 1.62 megabytes of memory per request. Rank Math shows 0.01 to 0.09 seconds and 0.35 megabytes. AIOSEO is likely somewhere in between, but without confirmed figures, that is only an assumption. Honest uncertainty is better than an estimated figure presented as fact.
Migration
AIOSEO provides a built-in migration tool from Yoast, Rank Math, and SEOPress. You go to the tools section, select import and export, and specify the source. Titles, descriptions, structured markup, and redirects are transferred. After the move, it makes sense to reconnect Google Analytics and Google Search Console and to verify that the markup transferred correctly.
Leaving AIOSEO is also straightforward. Rank Math supports one-click import from AIOSEO, and Yoast has announced support via built-in tools since 2025.
Before any migration, it makes sense to back up the database and record current rankings. After the move, completely remove the old plugin, check the sitemap, and verify redirects. Ranking fluctuations usually stabilize within 2–4 weeks.
Pros
A favorable licensing model for agencies — the Pro plan covers 10 sites for $199.50 per year. Link Assistant is useful for sites with a large content base. The modern interface is visually cleaner and tidier than Yoast's. TruSEO gives more detailed optimization feedback than Yoast's traffic light system. Author SEO and E-E-A-T tools are relevant after Google's Helpful Content updates. SEO Revisions history is useful for team collaboration on content. Content decay tracking helps you catch ranking drops.
Cons
The free version is noticeably less feature-rich than Rank Math's. Redirects and 404 error monitoring are available only in paid plans. There are fewer learning resources and a weaker community than Yoast's. Download growth is weaker than its competitors', which indirectly affects the pace of development.
Who It's For (and Who It Isn't)
AIOSEO makes sense for agencies and freelancers running multiple client sites. The Pro license for 10 sites at $199.50 per year looks reasonable in that scenario, and the Elite plan for 100 sites at $299.50 per year appears to be one of the best-value offers on the market at large scale.
Link Assistant is useful for large content projects with hundreds of pages, where controlling internal links by hand becomes labor-intensive. Author SEO and E-E-A-T tools matter for niche sites where author reputation and credentials count. AI-powered image generation remains a feature none of the competitors offer; how useful it is in practice is hard to say without testing it yourself.
That said, there are scenarios where AIOSEO probably isn't the best choice. If maximum free-version functionality matters, Rank Math is far more generous. Redirects and 404 error monitoring are paid-only in AIOSEO, whereas Rank Math offers them for free. And AIOSEO's download growth is weaker than its competitors', which may indirectly affect its pace of development — though that's more an observation than a firm conclusion. A detailed comparison of all three plugins is published in a separate article.